Sixteen oral presentations and posters
were presented by STD Program staff at the conference, which took place
from
March 10-13 in Chicago. >> read more
New and updated brochures from our Health Education Unit
The Los Angeles
County Department of Public Health launches two innovative media
campaigns to combat the County’s rising rates of sexually transmitted
diseases.
The public education
campaigns, partially funded by the County’s Board of Supervisors,
repeatedly and strongly urge young, sexually-active women of color and
men who have sex with men (MSM) to get tested for STDs regularly. The
campaigns incorporate regular advertising in newspapers, on billboards
and buses, but also use non-traditional guerilla marketing techniques
like graffiti murals, sidewalk chalkings, drink coasters, mirror
stickers in night clubs and gyms to reach the intended audiences.
Custom websites are also utilized to get the message across to these
difficult-to-reach audiences.
The
campaign’s two primary audiences are slated to receive different
messages, tailored to their needs and behaviors, in both English and
Spanish. The women’s campaign, “I
Know.”/“Yo Sé.” features confident African-American and
Latina women who know they can fight serious health problems such as
chlamydia and gonorrhea by getting tested, and if need be, cured. The
MSM campaign proclaims “Check
Yourself”, urging gay and bisexual males to get regularly
tested for syphilis.
>> read more